Clickability - Web Content Management

Clickability simplifies Web Content Management, enabling non-technical users to easily create, manage, publish, analyze and refine all types of content and social media assets. No IT intervention is required. Your technologists are freed up to become strategic innovators focused on projects that truly differentiate your business.

The Clickability Platform is easy to use, allowing us to move much of our Web publishing into the hands of hundreds of business stakeholders and shift some of our Web team resources to higher value responsibilities in the Web program.
Michele Floriani, Director of Brand Management
BMC Software

The Clickability Platform empowers non-technical users to become sophisticated Web publishers and marketers in less than 24 hours. With the Clickability Web Content Management Platform, web content management is simplified and non-technical users are enabled to easily create, manage, publish and analyze myriad types of content—with no IT intervention required.

Our SaaS delivery model provides constant innovation, with automatic feature upgrades and improvements every 6-8 weeks. Clickability’s rapid deployment timelines have sites up and running in as little as twelve weeks, not the twelve months most other WCM solutions require. And without the burdens of website infrastructure maintenance and development, IT teams are freed to develop innovative projects that truly differentiate the website and drive business.

With an easy-to-use Web Content Management system, workflow management, marketing support, multi-lingual and multi-site management, advanced publisher tools, social media and more, you’ll have all the tools you need to establish a solid web presence.

Content Management

Clickability’s template-based WCM allows non-technical users to create and manage website content and layout, without involving the IT department. Through an easy-to-use user interface, users can generate a wide range of content from press releases, to product content, to news stories. And because the Platform is template-based, it is easy to share, repurpose and dynamically link related content.

Easy-to-use Interface: Non-technical users can create and edit content via Clickability’s easy-to-use interface. Simply by clicking a button, users can include page elements or template features.

Re-purpose Content – Target content to specific locations within and across site(s). The Clickability Platform keeps track of where each item lives, making it easy to find later.

Link Content: Create single or bi-directional relationships between content items—increasing "stickiness" and page views, and establishing data relationships to facilitate complex applications such as an event guide.

Share Content: Clickability's XML-based content repository and flexible template engine make it possible to syndicate, share or publish content across nearly any website or device, including mobile sites, RSS feeds, e-book platforms, or anything else that can ingest XML-based content.

Workflow Management

Clickability’s Workflow Management capabilities make it easy to control who can create, edit and publish specific types of content throughout your global organization. With sophisticated permissions settings, Clickability’s granular workflows empower site administrators to create publication processes for roles and individuals that support company needs. From single step publication, to complex workflows involving multiple departments, Clickability’s web-based system and email alerts make it easy to manage collaboration and approvals.

For example, press releases may go through a complex multi-step process, starting with the PR team creating content. The release might then go to product marketing for edits before being reviewed by legal and finally approved by top executives for publication. News articles might have a simpler workflow, and blog postings might be configured to enable a senior executive to publish her thoughts on the industry in a single publishing step.

Marketing Support

Clickability supports a wide variety of marketing objectives, from simple campaign landing pages to marketing automation system integration and the Clickability Website Marketing Acceleration solution.

Launching microsites and campaign landing pages is fast and easy. Because the Clickability Platform is template based, content and features such as forms or questions for progressive profiling are easily repurposed throughout the site. Clickability marketing features include:

• Microsites and campaign landing pages
• Email newsletter delivery
• Rich media capabilities
• Social media
• SEO/SEM optimization
• Analytics tools

Clickability also easily integrates with third-party digital marketing companies such as ExactTarget, Eloqua, Marketo and Salesforce.com and offers sophisticated capabilities for integrating content and mass e-mail campaigns. Clickability provides advanced marketing capabilities and visitor experience management through the Clickability Website Marketing Acceleration solution, with comprehensive visitor data management, progressive profiling and much more.

Advertising Tools for Publishers

For media publishers, Clickability offers integrated ad serving as well as integration with third-party ad servers such as DoubleClick.

Multi-Site Management

Launch new websites easily and quickly using existing assets. Clickability’s multi-site management features enable companies to reuse content and retain brand control, even in large, global organizations. Clickability provides tools that enable content items to be copied easily across sites, as well as administrative tools to facilitate cloning entire websites and roles for workflow management. Multiple domains are easily managed and the same content can be assigned to multiple sites and distinct templates can be applied to each site. For international organizations, multi-site management simplifies the process of managing multilingual content and translation services. Site administrators can manage roles, groups and templates at the single site, domain, global or multi-site level.

Multilingual Publishing

Clickability enables global organizations to create, manage and publish content in virtually any language, even those requiring right to left (RTL) content entry. With powerful tools to associate, manage, search and filter multilingual versions of website content. Clickability identifies content changes, allowing you to focus on just the words or phases that need translation, rather than retranslating entire pages. Save multiple versions of content, in multiple languages, and store that content within the central repository. This storehouse of content can easily be repurposed in other formats, such as in newsletters or campaign landing pages.

Social Media

Social Media features have been central to the Clickability Platform from its inception, and are constantly enhanced to support robust customer engagements and communities. In 1999, the company pioneered the development of social bookmarking tools that are still leveraged by major brands today. Clickability’s social media features include polls, surveys, blogs, and user-generated content such as ratings and comments. Clickability makes it easy to integrate this user generated content into site workflows for site moderation. User registration, including the option to sign-on using Facebook connect, allow for individual accounts and support for restricted content.

Built-In Analytics

Clickability’s built-in site analytics provide actionable insights on site visitors. By tracking activity on a daily, weekly or monthly basis, organizations discover seasonal behavior, “bounce” rates and information on page and site visit averages. Plus, Clickability integrates easily with third-party analytics providers including Omniture and Google Analytics.